As part of our continued focus to deliver local content in our region, engagement via our online communication channels has grown through the use of videos and local, relevant health information targeted towards primary care providers and the community. This is achieved through the use of social media, regular newsletters, our website and local media channels.
Electronic Direct Mail (EDM)
In wake of the gradual easing of COVID-19 pandemic-related information, the top performing emails were those which highlighted our collaboration with local primary care services crucial to our region and to the health of our patch.
Our most viewed emails:
Message Stick continued to perform well, making 3 of the top 10 emails.
The average open rate (how many recipients opened emails) and click rate (those who clicked on links within emails) has increased from the previous year.
2022-2023 Email Performance
Social Media
The WQPHN Facebook page as WQPHN's primary social media platform has again experienced exponential growth over the past year, with a 79% increase in engagement (people who “like”, comment on or share posts) and a 118% increase in reach (people who see our posts).
WQPHN Facebook page has seen an increase of 15% of people who 'follow' the page compared to the previous year, equating to an additional 1,613 people.
Social Media Performance
Top 3 Facebook videos 2022-2023
